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AI Roadmap Essentials — A Webinar with Crestron and Microsoft
Crestron’s Brad Hintze and Microsoft’s Mehryn Corrigan were part of a sprawling, info-packed webinar that tackled the benefits of preparing for AI with a foundation of collaboration technology
February 10
AI Roadmap Essentials

A recent webinar titled “AI Roadmap Essentials — Building a Scalable Foundation with Collaboration Technology” featured Microsoft’s Mehryn Corrigan (worldwide channel sales lead) and Crestron’s own EVP of Global Marketing, Brad Hintze. The pair were brought aboard by Gary Kaye of rAVe and AV Nation’s Tim Albright to help the audience understand the potential — and limitations — of AI in the collaborative, hybrid workplace (and beyond).

Are your collaboration systems AI-ready? Learn more

A caveat before we dig into some top-level points from the webinar (which you can see in its entirety below): Hintze has already gone on record on AI’s current state. He’s pointed out that AI in the first quarter of the 21st century is the most primitive it will ever be. Hintze likens our current experience to someone logging on to AOL in 1990-something, unaware that we’ll all have broadband on mobile phones in a few short years.

Having said that, what AI has achieved to this point is revolutionary. Early adopters — especially when it comes to generative AI — have skewed younger, and with that, a lot of thorny issues have appeared (just ask any college prof who’s stumbled across an AI-generated student essay). On the upside, some of the early worries that surround the tech have begun to fade as older users start to understand how AI can assist — and not replace — them.

The sprawling, hour-long conversation is packed with insights and knowledge from all four panelists, including:

  • Regulatory and compliance concerns
  • AI and data security
  • Interoperability with AI tools
  • Training and education
  • Generative AI vs. Edge AI
  • How to convince leadership to adopt AI

Three major areas of discussion really stood out:

There are challenges, but they can be overcome.

Worries pop up around confidentiality, especially as AI develops LLMs (Large Language Models) that can carry on a conversation, not just respond with an action to a prompt. “We've seen customers wrestle with this in a variety of different ways, but some of those things include access to private and confidential data,” says Hintze. “How do you make sure that the info they’re providing to the tech remains private and confidential? How do you grant access to individual users, and how do they gain access to it in other places?”

There’s also the notion of “who gets what,” notes Hintze: “How can you also deliver a vertically focused application of AI to help someone do a specific job? There are different needs within a marketing department versus a tech support department versus an engineering department.”

Corrigan agrees: “Let's look at ‘a day in the life’ of the user and give the right tools to the people in the right places.” However, those tools can be complex, and she’s keenly aware of that. “To me right now, it's all about training and adoption,” she says. “It's all good if you enable people and give them the license, but if they don't know actually how to use it, it's useless. I had early access, but I'd say it took me at least six months to feel like using it properly was ingrained in my everyday tasks.

“It takes effort, and it takes that mindset that’s committed to growth — so it's a company culture change as well, in my opinion.”

 

It’s not as scary as some have made it out to be.

To really understand what Microsoft is trying to achieve, Corrigan adopts ways to ease people into using AI-driven tools. “We have newsletters every week that we post on LinkedIn — we try to break it down into bite-size pieces. A four-hour training is not something anybody enjoys, but if you follow me on LinkedIn, I’ll post something like, ‘Hey, do you want to learn how to create your own emoji? Cool, let's show you how to do that fun little thing.’” That’s how the company goes about creating AI evangelists.

Corrigan then gives an example of a radiologist who had to deliver a PowerPoint® presentation. The doctor had attended a conference, then used AI to translate a series of notes from the case studies she’d heard there and turn them into slides for her colleagues. As Kaye points out, that PPT would be useless without the doctor’s knowledge and skills as a presenter, so AI acted as a timesaving assistant in this instance.

Hintze agrees. “I think that as you embrace it and experiment with it, it actually removes a lot of the monkeys on your back about getting work done so you can get to the parts where you add real value and you're excited. There've been a number of times when I've used it to start the outline of a presentation. That first step is always such a drag for me, and I always put it off to the last minute. By using AI to build that outline, I moved right into that creative phase, and it made it a better product because it took that boring work off my plate so I could focus on the more important stuff.”

Non-generative AI is just as useful — and important.

Crestron and Microsoft have partnered in the past, of course — a notable example is one we noted on our blog: Crestron helped Microsoft outfit their Signature Microsoft Teams® Rooms, state-of-the-art executive boardrooms that factor in everything from furniture and seating to camera solutions and control. One benefits the other, and that’s true with the new products Microsoft is developing. “You need to have the equipment in the room that will deliver a great experience to enable things like Microsoft Copilot, right?” says Hintze. “You need to be able to facilitate that — but that’s one side of it.”

“The other side of it is that AI embedded into devices can improve the experience for that solution,” he explains. “One of those that we talk about frequently at Crestron is the intelligent video experience. How do you make sure that the person speaking is framed accurately? You're following them around the room; they stand up and go to the whiteboard. You want to switch automatically to that view, following that individual. All that's enabled by Visual AI, which we've been making investments in for quite some time. The AI can improve the experiences of the technology, but then it can also help enable these new AI tools when it's deployed appropriately.”

The aggregate effect of all of this is profound. “Everything that we've been talking about in terms of the way individual people are bringing AI into their work and embracing it is having this effect: This technology is raising people’s expectations for when they go into a collaboration space,” says Hintze. “If I’m used to sitting in my own home office getting meeting transcription notes and all the other benefits of the attendant AI technology, and then I go into the office and meet with people in person, I'm going to expect the benefits of having that agent AI helping and facilitating that meeting.” That expectation will naturally drive wider adoption of these assistive tools.

 

The webinar audience also received an AI Readiness Guide published by Crestron, which can help your organization ensure that it’s ready to optimize AI use and leverage its many benefits. The guide serves as an invaluable checklist, laying the foundation for smarter collaboration. Request your own copy here.

That is, naturally, the tip of the proverbial iceberg — all four panelists have further insights, and the recording below is an hour well spent for anyone with even a passing interest in the way AI is impacting our working lives.

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